(1to1) video allows you to create and shared your personalized videos targeting and measuring your audience’s reaction.
Product focus
The product was built around a more individual way to communicate with an audience: create a video, tailor it to the recipient, and measure how that audience responds. That makes the video both a message and a source of feedback about engagement. The original project site is linked above for readers who want to explore the product itself.
This page is part of my collaborations archive, where I record companies and products I have worked with. The archive also includes longer engineering case studies. For work built and operated independently, see my projects.
The central idea was to replace a single generic video with content shaped for a specific viewer. Measuring reactions could then help the sender understand whether the communication reached its audience. This archive describes that product direction, not a claim about the current availability of its features.
What made it different
A general video campaign sends the same material to everyone. The idea behind (1to1) video was to make the communication feel directed at the individual recipient and then observe how people responded. Targeting and measurement were connected parts of that concept: the first shaped the message, while the second gave the sender feedback about audience engagement.
This short record does not claim a particular result for a campaign or a specific feature I delivered. It preserves the collaboration and the product idea as described at the time. The original product link above may provide more information about its present offering. For engagements with a detailed engineering scope, the DRTS and i2CAT and NovaFit Energy pages provide contrasting examples in this archive.