Kia’s new brand slogan, ‘Movement that inspires’, is introduced today at the heart of a brand manifesto which reflects Kia’s new purpose of inspiring consumers through products and services, and their experiences with the brand.
Kia’s new brand purpose emphasizes that movement is at the genesis of human development. Movement enables people to see new places, to meet new people, and to have new experiences. This connection is the essence of Kia’s new brand – to enable human progress by providing innovative in-car spaces, exciting new products, and meaningful, convenient services that inspire customers and free up time for the activities that they enjoy the most.
Adobe AEM based tech solution.
More info here
The digital delivery
The collaboration supported Kia’s wider brand relaunch through an Adobe Experience Manager-based solution. The brand message was about movement, new experiences and the time people spend with products and services. The digital platform had to carry that message across the places where customers encountered it.
This page records the technology context of the engagement with Netcentric. The video above presents the campaign, while the linked Kia release gives the original brand context. See the Conrad Electronics engagement for another AEM-related collaboration and the collaborations index for the rest of the client work documented here.